foofoo
films

Cinematographer — photo & video · Singapore / worldwide Social Media · Branded Campaigns · Events & Activations scroll
What we do
How it works
Making Content Made Easy
/ 01

Pre Production

Concept, shot list, locations. Planned tight.

/ 02

Shoot

Lean crew. Photo & video in one fast session.

/ 03

Post Production

Edit, grade, deliver. All in-house.

Selected work
See all work + breakdowns →
About

Hey there, I'm Joel

I'm a 28-year-old creative based in Singapore — but honestly, home is wherever the next flight lands. Travel isn't just a hobby for me, it's where my best ideas come from. Every new city teaches me something different, and I bring a little piece of that back into everything I create.

That mix of curiosity and craft has let me work with some incredible names — agencies like Publicis, luxury brands like Lancôme and Louis Vuitton, iconic spaces like Marina Bay Sands Singapore, and forward-thinking companies like Coinbase and Network School. I've also had the chance to collaborate with artists like Yellow Claw, Anirudh, and Grammy-nominated Cosmic Gate, bringing creative direction to music as much as to brand work.

At the end of the day, I just love making things that feel real — wherever in the world they come from.

Portrait of Joel, cinematographer and founder of foofoofilms
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Let's make
something
together