Creative Director

Branded Content  ·  Events & Activations  ·  Social Media Content Scroll
For brands

Work with us direct — concept to final grade.

/ 01

Branded Content

Emotion-driven campaign films & photography, concept to final grade.

/ 02

Events & Activations

Launches and live events — highlight films & photo sets, fast.

/ 03

Social Media Content

Scroll-stopping short-form photo & video built for the feed.

/ 04

Monthly Retainer

Monthly, not one-off.

Most brands don't need one shoot. They need something landing every week.

A monthly retainer means one crew on call, a content calendar planned in advance, and photo and video delivered month after month — without renegotiating a single job.

Why 60–90 seconds
It now outperforms 15s on most platforms.
Why captioned
85% of social video is watched with sound off, so captions are structural.
/ A typical month
  • 3 ×vertical films, 60–90 seconds, captioned
  • 2 ×static graphics
  • 4 ×weekly posts from a template built once
  • ~3shoot days covering the whole month
  • Allshot, cut and graded in-house

Not included: paid media spend, community management, replying to comments.

Retainers are quoted on scope — tell us what you need and we'll put a number on it.

For agencies

We partner with
agencies and
production houses

Bring us your client’s work and we deliver it as part of your team.

One direct line
You brief the person who shoots it and cuts it. Nothing routed through an account layer.
Your name on it
We work to your brief and your brand, and stay out of the frame with your client.
Answers the same day
Changes, timings, extra crew — a real answer, not a queue.
Selected work
See all work + breakdowns →
BTS / Blog
Behind the scenes, in writing.

Every job gets pulled apart afterwards — what worked, what we would run differently, and what it actually cost.

/ 01

How we made content for a billion-dollar company

Two days, two units, eight deliverables. What the run-sheet looked like and what we'd do differently.

Coming soon
/ 02

What it takes to run an AI-powered agency

One creative director, a freelance crew, and an assistant that never sleeps. How the day actually runs.

Coming soon
About

Hey There, I'm Joel!

I'm a 28-year-old creative based in Singapore — but honestly, home is wherever the next flight lands. Travel isn't just a hobby for me, it's where my best ideas come from. Every new city teaches me something different, and I bring a little piece of that back into everything I create.

That mix of curiosity and craft has let me work with some incredible names — agencies like Publicis, luxury brands like Lancôme and Louis Vuitton, iconic spaces like Marina Bay Sands Singapore, and forward-thinking companies like Coinbase and Network School. I've also had the chance to collaborate with artists like Yellow Claw, Anirudh, and Grammy-nominated Cosmic Gate, bringing creative direction to music as much as to brand work.

At the end of the day, I just love making things that feel real — wherever in the world they come from.

Portrait of Joel, cinematographer and founder of foofoofilms
Brands & Partners
Get in touch

Let's make
something
together